In recent years, some of the world’s biggest companies have discarded depth and detail to “debrand”. But what prompted this landslide of logo debranding? Bloomberg Opinion’s Ben Schott breaks down this trending direction of brand identity.
In recent years, some of the world’s biggest companies have discarded depth and detail to “debrand”. But what prompted this landslide of logo debranding? Bloomberg Opinion’s Ben Schott breaks down this trending direction of brand identity.