Videos

Director and artist Thomas Blanchard’s vimeo page features a set of ethereal videos bursting with colour.

“Memories of Paintings” is an experimental dreamlike video rocking us smoothly through circular moves. The visual compositions have been created out of paint, oil, oat milk and soap liquid.

You can even find Blanchard’s visuals advertising the iPhone X’s screen.

Blanchard has partnered up with another artist known as Oilhack to produce a series of these experimental videos under the pseudonym WeAreColorful.

These stunning compositions are created with only a few household ingredients and a macro lens, yet no two frames in the entire collection of videos look alike. Each frame contains a unique universe of colour.

The duo’s awe-inspiring collection culminates in the piece titled “Galaxy Gates”, with images that bring the paint to life with swift and natural movements that resemble organic matter, much like peering into a colourful living cell.

« Galaxy gates » is the pride of our collection. It is the result of a 4 months long job. Due to the very high selection standards, less than 2% of the shots taken were used to create this immersive video. First, paints are mixed, then they are “opened”, a specific process that we have worked out while on a trip in Japan.

Nicholas Gurewitch’s whimsical humour has been featured in many editorial publications, but it lives online at The Perry Bible Fellowship.

The cartoonist’s most recent venture —titled “Notes on a Chase of Melancholia, or: A Little Death”— is a grim and humorous graphic novel about the dysfunctional relationship between Death and his child.

Roughly ten years have passed since Gurewitch started to develop the initial story until the definitive graphic novel was finally published. The laborious technique chosen for the project —inspired by the style of artist Edward Gorey— consists in tracing each panel entirely by hand on scratchboards, with no margin for error.

If I did this another way, if I’d just use a god damned pen, I could’ve been done like a year ago. Sometimes I regret having undertaken a technique that has cost me so much, but I do love what comes out of it. I get happiness deep down in the foot of my soul that I don’t get from doing stuff that’s easy.

Gurewitch’s commitment to his art is an example that many creatives in this readership can, not only appreciate, but also relate to. A thrilling feeling of fulfilment which arises from creating something new and unique that far outweighs the overwhelming nature of long-term projects.

I can’t really live with myself if I make something common. There’s just no limit to how good art can be. And if are not a little bit intrepid about it, we are never gonna find out.

The book can be ordered at the Perry Bible Shop.

Ever since the memorable 1984 Super Bowl commercial, Apple has become one of the most exemplary case studies on Brand Identity Design. Understanding why consumers worldwide are willing to pay a surcharge for products carrying the captivating apple logo —products that perhaps nowadays don’t really differ that much from its knockoff counterparts manufactured in Shenzhen, China and sold at a minuscule fraction of the price— is key for building strong brands and profitable businesses.

To me marketing is about values. This is a very complicated world; it’s a very noisy world, and we’re not gonna get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us. […] Our customers want to know who is Apple and what is it that we stand for, where do we fit in this world.

Apple has differentiated itself from its competitors by paying meticulous attention to detail in the design of their products, but most importantly, by emphasising this differentiation through branding. Although, they don’t do that by talking about their product, but by engaging with an audience that shares those values that make Apple different.

The theme of the campaign is “think different”. It’s honouring the people who think different and who move this world forward, and it is what we are about; it touches the soul of this company.

Over time, Apple has cultivated an association between its brand and the creative concept “think different”. This allowed the company to gain an ever-growing base of loyal customers. Customers that are willing to pay extra for Apple’s products because, in one way or another, they identify with the brand and its values.