Journal

Memories of Paintings

Director and artist Thomas Blanchard’s vimeo page features a set of ethereal videos bursting with colour.

“Memories of Paintings” is an experimental dreamlike video rocking us smoothly through circular moves. The visual compositions have been created out of paint, oil, oat milk and soap liquid.
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Notes on a Case of Melancholia

Nicholas Gurewitch’s whimsical humour has been featured in many editorial publications, but it lives online at The Perry Bible Fellowship.

The cartoonist’s most recent venture —titled “Notes on a Chase of Melancholia, or: A Little Death”— is a grim and humorous graphic novel about the dysfunctional relationship between Death and his child.

Roughly ten years have passed since Gurewitch started to develop the initial story until the definitive novel was finally published. The laborious technique chosen for the project —inspired by the style of artist Edward Gorey— consists in tracing each panel entirely by hand on scratchboards, with no margin for error.

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Steve Jobs on Brand Values

Ever since the memorable 1984 Super Bowl commercial, Apple has become one of the most exemplary case studies on Brand Identity Design. Understanding why consumers worldwide are willing to pay a surcharge for products carrying the captivating apple logo —products that perhaps nowadays don’t really differ that much from its knockoff counterparts manufactured in Shenzhen and sold at a minuscule fraction of the price— is key for building strong brands and profitable businesses.

To me marketing is about values. This is a very complicated world; it’s a very noisy world, and we’re not gonna get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us. […] Our customers want to know who is Apple and what is it that we stand for, where do we fit in this world.
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